Their story touches on the more personal aspect of house buying; it's more than just putting forth the highest bid. (moneysense.ca)
It's standard for it to be used to share the more personal aspects of one's life; think photos, event invites, leisure reading, political debates etc.. (topresume.com)
Not only could indulging in personal aspects of your life make you look unprofessional — it could also put your credibility at risk. (reed.co.uk)