I went through an intense personal branding process which pushed me to niche my client base and narrow the services I offered. (executivecareerbrand.com)
Like many trained resume writing veterans (since about 1990 for me), I was using a kind of personal branding process with clients before it had a name — well before Tom Peters coined the phrase in 1997. (executivecareerbrand.com)
«A true personal branding process requires some no nonsense and deep introspection of oneself so as to isolate those unique characteristics and qualities that go with you everywhere you go.» (flexjobs.com)