Full meals account for roughly 90 percent of pet food sales in farm and feed outlets, with dogs representing 85 percent. (petbusiness.com)
While raw pet food sales continue to increase, consumer perceptions remain a hurdle that every pet specialty retailer must overcome to be successful in a category full of possibilities. (petbusiness.com)
Raw pet food diets may still account for a small percentage of overall pet food sales, but industry experts say there is much opportunity for growth. (petbusiness.com)