Thinking about the difference between physical books and ebooks reminded me that I've received physical review copies of two of Kawasaki's previous books, Enchantment and Reality Check. (simpsonsparadox.com)
I do not recommend the following investments: Broad, untargeted advertising (on any medium / channel) Press release blasts or any form of mass mailing and communication Buying friends, fans, or followers Physical review copy mailings, especially for POD books. (janefriedman.com)
Physical review copy mailings, especially for POD books. (janefriedman.com)