More specifically I'm going to touch on the «visual identity» aspect to branding for authors, which applies to your author platform as a whole both offline and online. (bookcovercafe.com)
Being consistent is key to winning the game of blogging and building your author platform as a whole. (bookcovercafe.com)
Falcon Northwest, on the other hand, decided to contest the SteamOS platform as a whole last year after being swarmed with technical issues, according to VentureBeat. (techradar.com)