While some social media campaigns might be developed in - house (for big - budget books), social media often falls to the author as part of platform development. (thebalancecareers.com)
Building your Author Brand is a long - term marketing effort as well as crucial for platform development. (unrulyguides.com)
They must also use several types of software, including administration software, network monitoring software, and web platform development software. (resume-now.com)