Every author who wants to sell books — whether they're using a traditional, self - publishing, or hybrid model — needs a strong platform in place before their book is published. (buildbookbuzz.com)
Having your author platform in place by your release date may also make it easier to gain coverage for your book and spread the word farther. (millcitypress.net)
As more consumers opt to shop via a smartphone or tablet device, it's crucial retailers have an easy - to - navigate mobile platform in place to handle their requests. (cnbc.com)