"Player customization" refers to the ability to personalize and modify certain aspects of a video game character, such as their appearance, traits, abilities, and equipment. Full definition
And this is where the series found its multiplayer footing with player customisation, frequent unlocks, killstreaks, and plenty more defining features that pulled you in and gave you reason to keep coming back. (stuff.tv)
As well as tweaking your ears and that, NBA Live 18's player customisation allows you to select a playstyle, traits and signature ability. (vg247.com)
For a glimpse of the new quest and player customisation coming with The War Within, check out the videos below: (thisisxbox.com)