Not to mention Valve gave the game dev a ready playerbase of millions of active gamers, promoted them, had sales on their games so they won't die off. (reddit.com)
The growing playerbase for the game makes it easy to assume that's the reason for the continued support. (gamerassaultweekly.com)
Acknowledged as the game that really ignited the Battle Royale trend, PUBG has amassed a huge playerbase in a short period of time. (xboxenthusiast.com)