Participants generally wanted to experience more pleasant emotions and fewer unpleasant emotions than they felt in their lives, but that wasn't always the case. (sciencedaily.com)
The underlying rule being taught is that emotional discomfort should be avoided and access to immediate pleasant emotion is the goal. (kidsmatter.edu.au)
The question now is: while you watch Oliver Thompson's freshman offering as a writer and director, will you feel pleasant emotions? (shockya.com)