"Pleasure centres" refers to specific regions in the brain that produce feelings of enjoyment, usually in response to certain rewarding experiences such as eating tasty food, engaging in fun activities, or receiving praise. Full definition
Research shows that when a mother smells her baby, the pleasure centre of her brain lights up.» (ph.theasianparent.com)
Dopamine has also been dubbed «the save button» because it helps retain information, stay focused and want to repeat certain activities that result in the pleasure centres of the brain being rewarded. (blog.politics.ox.ac.uk)
When people get their just deserts, it lights up our brain's pleasure centres. (newscientist.com)