You can redeem points for gift cards from many different kinds of merchants, such as movie theaters, restaurants and clothing retailers. (creditcards.com)
Award travel might be your preferred redemption option (it should be) but should you ever redeem rewards points for gift cards or statement credits? (johnnyjet.com)
Also, you can redeem points for gift cards from a lot of popular travel partners, including hotels, cruise lines, airlines, and other companies that participate in these programs. (thedigeratilife.com)