Often used to refer to political appeals based on how people identify themselves, particularly in terms of identifying with a minority group. (politics.stackexchange.com)
There is, anyway, no certainty that an emissions - cap policy would have more political appeal than a carbon tax. (critical-angle.net)
My friends at The Times Green blog have rounded up news pointing to the persistent political appeal of developing ways to burn coal while capturing and disposing of the flood of resulting carbon dioxide emissions. (dotearth.blogs.nytimes.com)