Poor test screenings led to the release date getting pushed back multiple times. (lights-camera-jackson.com)
Well, apparently a lot, if you're Paramount Pictures, which took the decision, after poor test screenings last summer, to dump Annihilation into the hands of Netflix rather than release it in cinemas (the film was deemed «too intellectual», according to a source at The Hollywood Reporter). (thetimes.co.uk)
And the lackluster early trailers and reports of poor test screenings don't inspire confidence that Singer's film will slay the competition at the box office. (metacritic.com)