"Positive connotation" refers to the favorable associations or emotions that are connected to a word or phrase. It means that the word or phrase has a good or pleasant impression on people's minds when they hear it. Full definition
And instead of saying the word «contraction» we were supposed to think of it with a different, more positive connotation of instead using and thinking of the phrase «having a uterine surge». (breastfeedingbabycomfortably.com)
The term «indie» or «independent» has a lot of positive connotation in the publishing industry and elsewhere: independent bookstores, movies, music, etc.. (accrispin.blogspot.ru)
Suddenly the phrase «so last season» takes on a new, much more positive connotation! (effortlesslywithroxy.com)