"Potential buyers" refers to individuals or groups who may be interested in purchasing a product or service. These are people who have the possibility or potential to become customers. Full definition
This reduces the number of potential buyers for property at that price. (money.stackexchange.com)
It won't work for potential buyers of a property, either. (rismedia.com)
If you have a portfolio of properties you're moving, or if you have just a single spot, we'll connect you with potential buyers in your metro area. (joinazelite.biz)