The phrase "potential converts" refers to people who have the possibility or potential to change their beliefs or religious views and become followers or supporters of a different faith or belief system. Full definition
I seems to me that these groups have no interest in potential converts; all they seem to want is an insular club where they can sit around and talk about the OTHER clubs without an audience. (religion.blogs.cnn.com)
As you know, the Mormon church considers traditional Christianity to have gone astray, so why all the effort to appear included, except to deceive potential converts. (religion.blogs.cnn.com)
Churches as businesses are required in order to create «kingdoms of God» that relate to materially - oriented potential converts, so that Churchians can say, «Look, here it is!» (nakedpastor.com)