"Potential franchisees" refers to individuals or businesses who are being considered or have expressed interest in becoming owners of a franchise. Full definition
The company is on the lookout for potential franchisees with a strong entrepreneurial spirit and passion for customer service. (fooddrink-magazine.com)
He starts his due diligence during telephone conversations with potential franchisees. (fooddrink-magazine.com)
In this way potential franchisees can not only earn a substantial income, but do in a way that allows them to feel confident in the high quality, optimal service they are providing. (entrepreneur.com)