Because it allows the life insurance companies to become potential niches. (lifeinsuranceblog.net)
Great entrepreneurs are tasked to discover new problems, reveal potential niche opportunities, refactor their original business process, and innovate. (inc.com)
It is this ability to crossover from potential niche status - a huge risk for a film with a mammoth budget - to billion dollar behemoth should light a fire under the asses of studios to show them that stories about anyone can be successful as long as they are well made and engaging. (screenanarchy.com)