Breed standards help educate potential pet owners about what to expect when choosing a specific dog breed. (soonervet.net)
By providing resources and information about participating rescue groups and shelters, the program encourages potential pet owners to adopt their next companion, not purchase from a pet store. (AnimalAllianceNYC.org)
Retailers can also provide potential pet owners with new reasons to bring pets into their families. (petbusiness.com)