"Potential recruits" refers to individuals who have the possibility or chance of being chosen or selected to join a particular group, organization, or team. Full definition
Also, scale REALLY matters, since you need tens (or hundreds) of thousands of potential recruits for this kind of targeting to be worth your time. (epolitics.com)
Finally, college fans will watch high school football and high school basketball because they may see potential recruits for their schools. (sportstarsmag.com)
That could help with current players as well as potential recruits. (sbnation.com)