"Potential shoppers" refers to individuals who have the possibility or likelihood of becoming customers or buyers of a product or service. Full definition
For example, the demographics of potential shoppers passing by alternative site stores may vary from those in conventional malls, thus requiring different design concepts. (nreionline.com)
This way, you can capture potential shoppers while they're looking for sales. (entrepreneur.com)
Since most jeans look pretty much the same, companies use your butt as a billboard to help potential shoppers identify the brand. (seventeen.com)