"Potential sponsors" refers to individuals or organizations that have the possibility of supporting or funding a particular cause, event, project, or person. Full definition
Make sure you sign up for as many PR press releases to get the ball rolling to create relationships with potential sponsors. (breakintotravelwriting.com)
An F1 that's perceived positively will attract more interest from potential sponsors and partners, which in turn can help the sport grow. (wtf1.com)
The important thing to remember when approaching potential sponsors, is stay local to your venue. (bookcovercafe.com)