"Potential visitors" refers to people who have the possibility or likelihood to visit a place or location. These individuals may have an interest in going there but haven't made specific plans or arrangements yet. Full definition
In that pool of potential visitors, it's inevitable that you'll earn at least a few strong, natural links — as long as your content is link worthy. (audiencebloom.com)
This process can take time and acts as a deterrent for potential visitors. (articlesfactory.com)
Using an analog door phone, business owners and managers can speak with potential visitors on the phone before allowing them access. (smallbusinessesdoitbetter.com)