The phrase "premium positioning" means that a product or brand is being marketed as high-quality, exclusive, and more expensive than other similar products in order to attract a wealthier or more discerning customer base. Full definition
Since 1995, we have helped professionals at all levels achieve the interview consistency needed to land premium positions in their targeted industries. (theresumeclinic.com)
The company sees significant demand for similar combinations as some customers seek to differentiate their products not only through the novel delivery format, but also with premium positioning when featuring multiple healthy ingredients. (fooddrink-magazine.com)
Still prefer a more premium position though if the right player is on the board. (sbnation.com)