They think it will put pressure on companies by drawing attention to the growing inequality between compensation for workers at the top of the company hierarchy and those at the bottom. (fortune.com)
It's time that we as consumers start taking responsibility for our decisions and put more pressure on these companies. (triplepundit.com)
[T] he goal is to put additional pressure on the company to accept the terms and quickly, without much further negotiation. (inc.com)