"Price sensitivity" refers to how much people's decisions are affected by the cost of a product or service. It indicates how likely consumers are to change their buying behavior based on changes in price. Full definition
The better differentiated you are, the less price sensitivity you face and the more attractive you become to your targeted marketplace. (entrepreneur.com)
As for price sensitivity I think I am less sensitive than other posters. (killzoneblog.com)
Instead, investors and plan sponsors of small to medium market cap companies display very little price sensitivity when making 401 (k) investment decisions. (freemoneyfinance.com)