Before you start writing with the intent to rank for a broad term like «guitar», head on over to Google Keyword Planner to generate a working list of potential primary keyword phrases. (moneyjournal.com)
The most effective SEO techniques include using variations of primary keywords, short permalinks and incorporating a «Featured Post» section prominently on your page. (seolegal.com)
A mistake small site owners often make is to think that they have to place primary keywords everywhere on page — in titles, headers, alt tags, meta descriptions, body text, and anchor text — and as often as possible. (searchmarketingstandard.com)