Typically, you may think of sugar, honey, or maple syrup as primary sweeteners used in foods along with several sugar substitutes. (gluten.lovetoknow.com)
The primary sweetener in this granola is pureed dates, which I thought sounded awful (I don't like dates) when I first read the recipe; however, going on my sister's recommendation, I gave it a try. (thegoodheartedwoman.com)
I also get plenty of questions about alternative sweeteners, and while I like agave nectar, I found that when used as the primary sweetener in this ice cream, the flavor overpowers the strawberries. (davidlebovitz.com)