I think the preference has nothing to do with ability / skill and everything to do with simplifying the reading experience and removing all the unneeded distractions — in a sense akin to the print reading experience, since a print mag can't tempt you to distraction with email, web, IM and other interruptions. (goodereader.com)
When formatting a comic for the app, do you try to emulate the print reading experience as much as possible, or do you approach it as its own separate thing? (cbr.com)
Your print reading experience could finally entire the digital and social worlds. (jwikert.typepad.com)