It's striking how many digital media managers still think in terms of product appeal to individual customers rather than in terms of managing and exploiting connections. (jwikert.typepad.com)
Resources will be directed into developing advanced technologies, and most importantly even further strengthening product appeal. (cheersandgears.com)
Despite the advantage in product appeal, we're seeing a host of food and beverage marketers leaping onto the social media wagon with half - baked (pun intended) marketing plans. (fooddrink-magazine.com)