Product diversification refers to the strategy of a company expanding its range of products or services. It means offering different and diverse products to reach a wider range of customers and reduce reliance on a single product. Full definition
Companies are also attempting to reduce vulnerability through product diversification (Kolk and Pinkse, 2005). (ipcc.ch)
Here is an explanation of a common scenario that can affect retirement income planning and the way that an additional diversification technique — known as product diversification — can help people protect future retirement income. (brighthousefinancial.com)
As everyone knows by know, Apple's performance over the past decade is the perfect example of how important product diversification and the creation of new revenue streams is. (canadianbusiness.com)