The re-branding effort was initiated to improve consistency across all channels for better product recognition and to grow the emotional connection customers have with the brand by reflecting the bond between pets and their owners. (petbusiness.com)
We got wide distribution and strong product recognition.» (inc.com)
During the event's closing ceremony, ASB officials later presented the winning product recognition to Puratos» Braden Cadenelli, Kristine Vennell, Paul Morabito and Frank Devos. (preparedfoods.com)