Production means it can take time, and just as with social media, production of content does not come free. (inc.com)
- at one point development had been hectic - Sonic Mania was supposed to go gold earlier than Sonic Forces - the team was so busy that they even hesitated on whether to build a demo build of Sonic Mania for E3 - production of content such as all stages and bosses were already complete at the time of this interview - the team had moved on to debugging and tuning (gonintendo.com)
We're entering an age when we're going to need help in classifying the rapid - fire production of content. (slaw.ca)