The entire production of the movie is part of the marketing campaign. (canadianbusiness.com)
There has been talks about a video game tie in which seemingly is still on track as Barlog is involved in production of the movie and possibly in charge of managing the incorporation of the video game using the Mad Max license. (onpause.org)
He thinks it will speed production of movie tie - in toys — from «princesses to stormtroopers» — and boost creativity, too. (newscientist.com)