Stimmel began her career in professional services marketing with national accounting firms BDO Seidman, as a principal, and at Ernst & Young, where she created the first regional, integrated marketing and business development department. (jaffepr.com)
Larry Bodine of Professional Services Marketing Blog has a summer - reading recommendation for law firms: Chris Anderson's book, The Long Tail, which Bodine argues applies to law firm marketing. (legalblogwatch.typepad.com)
Considered one of the pioneers of professional services marketing, Bob founded Alyn - Weiss & Associates, Inc. in 1980 and is the author of the new book Marketing in Brief. (attorneyatwork.com)