Content marketing, if done correctly, can be one of the most profitable customer acquisition channels for your business. (entrepreneur.com)
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. (contentmarketinginstitute.com)
On the other hand, content marketing is focused specifically on to use all forms of content to help drive profitable customer action. (contentmarketinginstitute.com)