Phrases with «programmatic buying»

Programmatic buying refers to the automated process of purchasing advertising space for digital advertisements. It involves using technology and data to target specific audiences and optimize ad placements in real time. In simple terms, programmatic buying is the use of software to buy ads online in a more efficient and targeted way. Full definition

programmatic buying

Sentences with «programmatic buying»

An over-reliance on programmatic buying. (inc.com)
Google Sees Another Chance to Get Programmatic TV Right In a bid reminiscent of their 2012 attempt at TV advertising, Google has again invested in offering TV ads for programmatic buying that marketers can choose as part of their digital video ad buys through their ad tech platform. (toprankblog.com)
More clients demanded and exercised audit rights or moved programmatic buying in house or into proprietary exchanges and away from outside shops like WPP's Xaxis that could take their own cuts of digital deals. (adage.com)
(see all sentences)

Phrases with «programmatic buying»

Sentences with «programmatic buying»

See also