The company expects marketing and promotional costs of about 3 percent of sales for the year, with spending around 3.5 percent to 4 percent of sales in the current second quarter. (adage.com)
There are promotional costs as well as the costs of putting out a truly professional product that can compete with mainstream published work on quality. (kindlenationdaily.com)
-- A domain name, hosting and possible web developer fees — Special software such as webinar hosting software, email hosting (for list building)-- Specific promotional costs. (fausga.com)