Adjust your promotional strategy: Businesses might want to consider spending more on promotional expenses instead of entertainment expenses, since promotional items are fully deductible. (entrepreneur.com)
It appears that's partly because increased promotional expenses (though they are lower than some rivals) and recent moderation in North American comps (versus prior periods) have raised investor concerns about whether Michael Kors» growth will slow soon. (valueline.com)
Add marketing expenses, including the cost of a website, print advertising, direct mail, fliers and any other promotional expenses. (bizfluent.com)