He takes an impish delight in ambushing the audience, in trotting out the kinds of promotional gimmicks that arrest our attention, even as they threaten to reduce the movies themselves to mere afterthoughts. (latimes.com)
Maybe authors need to compile better customer email lists — or perhaps they should start (or stop) using this pricing strategy, that sales channel, or the other promotional gimmick. (bidinotto.com)
It's a perfect solution for Fordham Road if they were to do it the way it's done in Brazil, which is not exactly what the MTA has hastily cobbled together on the cheap to use as a congestion pricing promotional gimmick. (nyc.streetsblog.org)