"Prospective franchisees" refers to individuals or businesses who are considering becoming franchisors, or purchasing a franchise, or starting their own independent franchise under an established brand. Full definition
Most franchise brokers and gurus tell prospective franchisees to stick to proven concepts — systems that have a track record, have perfected their model and have veteran franchisees to consult with. (entrepreneur.com)
I would also advise prospective franchisees to analyze their finances in a critical way. (entrepreneur.com)
We teach our clients how to generate excitement for their brands and their offerings and many new prospective franchisees do not do their homework in evaluating franchise offerings. (lawyer-monthly.com)