A "provocative headline" is a brief and catchy phrase used in news articles or advertisements that is intended to grab attention and spark curiosity or strong emotions in readers. Full definition
If you bait the readers with provocative headlines, make sure that you don't disappoint them with content. (bookworks.com)
Now that you've read the somewhat provocative headline of this article, the real question becomes: «Is there any truth to it?» (cnbc.com)
The «Squawk Box» news team discusses some of the morning's most provocative headlines including earnings from big names like Juniper and Mondelez, as well as the news that United Airlines is changing its pet policy. (cnbc.com)