A provocative title is a phrase used to describe a title that creates curiosity or controversy, often making people interested or eager to read or know more about a particular topic or idea. Full definition
Naturally, it's helpful for authors to pick provocative titles, and I think the author did a great job on that count. (godiaperfree.com)
What can be done to stem the tide of highly provocative titles being listed side by side with genres that have nothing to do with it? (goodereader.com)
Easy to read and broken down into 160 easily digestible chapters with provocative titles like, «Avoid magical thinking», «The world is beautiful and brutal», «Fall in love with work» «Spend smart», «Security doesn't exist» and «Money is infinite». (moneysense.ca)