Thanks in part to The Shelter Pet Project, a national public service advertising campaign promoting shelter pet adoption (sponsored by the Ad Council, Maddie's Fund and The Humane Society of the United States), shelter pets now have cachet and shelters are becoming the «politically correct» and preferred place to acquire a pet. (maddiesfund.org)
Cuomo is also encouraging New Yorkers to get their flu vaccine and called on the Department of Health to expand public service advertising. (nystateofpolitics.com)
The Advertising Council, in partnership with The Humane Society of the United States and Maddie's Fund, announced today the launch of The Shelter Pet Project, a national public service advertising (PSA) campaign, designed to encourage pet lovers throughout the country to make shelters their first choice for acquiring companion animals. (maddiesfund.org)