A "publicity stunt" is an event or action done by a person or company to get attention and generate public interest. It is often done for promotional purposes or to create a buzz around something. Full definition
As publicity stunts go, this is a pretty good one, with gasoline prices approaching $ 2 a gallon. (articles.orlandosentinel.com)
This latest publicity stunt is absolutely absurd and shows just how far the coal lobby is willing to go to market their dirty product as somehow being clean. (treehugger.com)
I will start a police / community relations plan from day one - and not a 90 day publicity stunt when violence gets out of control. (spectrumlocalnews.com)