The phrase "puff puff" is commonly used to describe the act of taking a deep breath and blowing it out forcefully, often to cool something down or to make something like a balloon or smoke ring. Full definition
Rihanna shared a Boomerang of herself dabbing Fairy Bomb on her shoulders and chest with the caption «puff puff pass» (of course she did). (elle.com)
If you thought the iPhone needed more games featuring zombie alpacas, you'll be pleased to learn that artist Roman Dirge is hard at work on Vampire Puff Puff, a new iPhone game starring vampire - cum - ragdoll Ragamuffin. (thatvideogameblog.com)
I wanted to call these «crabbity crabbity puff puffs,» but that is largely due to the amount of cold medicine currently in my system. (seasonalandsavory.com)