For example, perhaps you are each stronger in equally important purchasing criteria, such as total cost of ownership or usage of your product by recognized leaders. (entrepreneur.com)
Depending on purchasing criteria and buyer's aspirations, either car could be considered superior to the other. (motoring.com.au)
They are able to classify work according to its importance and difficulty, and apply different purchasing criteria to different parts of the work. (remakinglawfirms.com)