The phrase "pure cocoa" refers to a type of chocolate that is made solely from cocoa beans. It means that there are no other ingredients, like milk or sugar, added to it. Full definition
A Dutch study showed that just 4 grams of pure cocoa powder daily significantly reduced BP numbers. (nutritionfacts.org)
Additional markers include simplified product claims such as no artificial ingredients, all natural, 100 percent pure cocoa butter, and no palm oil or soy. (gourmetnews.com)
The candies were homemade bars of pure cocoa paste, pressed by hand, mixed with spices, including cinnamon, chili and cardamom. (theexpeditioner.com)