From 50,000 feet, it looks like hundreds of thousands of cats moving in random directions searching for mice. (huffingtonpost.com)
Even then, the change of behaviors isn't predictable and can go in pretty random direction. (scottberkun.com)
Whereas most older conversion materials send out their visible photons in random directions, this new technique sends that light out in the same direction it came in. (sciencemag.org)